Job Summary
The Executive – Business Development is responsible for driving sales growth, expanding market reach, and strengthening relationships with dealers, contractors, and key customers. The role focuses on identifying new business opportunities, increasing product penetration, and ensuring effective execution of sales strategies.
Key Responsibilities
1. Sales & Revenue Generation
- Achieve monthly and annual sales targets assigned by the company
- Drive secondary sales through dealer networks
- Promote company products (decorative paints, coatings, etc.) to customers and influencers
2. Market Development
- Identify and develop new markets, territories, and customer segments
- Conduct regular market surveys to understand competition and pricing trends
- Increase brand visibility through local promotions and campaigns
3. Dealer & Channel Management
- Appoint and manage dealers/distributors
- Maintain strong relationships with existing channel partners
- Ensure timely order placement, stock availability, and supply coordination
4. Customer & Influencer Engagement
- Build relationships with contractors, architects, interior designers, and builders
- Provide product knowledge and technical support to customers
- Resolve customer complaints and ensure satisfaction
5. Business Planning & Reporting
- Prepare sales plans and forecasts for assigned territory
- Track sales performance and submit regular reports
- Maintain data on customers, competitors, and market activities
Required Skills & Competencies
- Strong sales and negotiation skills
- Excellent communication and interpersonal abilities
- Market analysis and business development mindset
- Relationship management and networking skills
- Problem-solving and result-oriented approach
Educational Qualification
- Bachelor’s degree (BBA / B.Com / B.Sc / BE preferred)
- MBA (Marketing / Sales) is an added advantage
Experience
- 1–4 years of experience in sales/business development
- Experience in FMCG, building materials, or paints industry preferred
Key Performance Indicators (KPIs)
- Sales target achievement
- Market share growth
- Dealer network expansion
- Customer acquisition and retention
Working Conditions
- Extensive field work and travel within assigned territory
- Interaction with multiple stakeholders (dealers, contractors, retailers)
Career Growth Path
- Executive → Senior Executive → Area Sales Manager → Regional Manager
Job Category: BD / Pre Sales
Job Type: Full Time
Job Location: MALDA Districts of WB