Job Summary
The Sales Executive – VADP is responsible for driving sales and distribution of Value Added Dairy Products (VADP) such as ghee, butter, paneer, flavored milk, and milk powder. The role focuses on expanding market reach, increasing product visibility, and achieving sales targets within the assigned territory.
Key Responsibilities
1. Sales & Target Achievement
- Achieve monthly and quarterly sales targets for VADP products
- Drive primary and secondary sales through distributors and retailers
- Increase sales volume and revenue
2. Distribution Management
- Appoint and manage distributors in the assigned area
- Ensure product availability across retail outlets
- Expand numeric and weighted distribution
3. Market Development
- Identify new markets, outlets, and growth opportunities
- Increase product penetration in existing and new areas
- Conduct promotional activities and sampling campaigns
4. Retailer & Channel Management
- Build strong relationships with retailers, wholesalers, and distributors
- Ensure proper stock levels and timely replenishment
- Resolve channel partner issues
5. Merchandising & Visibility
- Ensure proper product display and branding in stores
- Implement promotional schemes and trade offers
6. Reporting & MIS
- Maintain daily sales reports and market feedback
- Monitor competitor activities and pricing trends
Required Skills & Competencies
- Strong sales and negotiation skills
- Knowledge of FMCG distribution network
- Good communication and relationship-building ability
- Result-oriented and target-driven mindset
- Basic knowledge of dairy products market
Educational Qualification
- Graduate in any discipline
Experience
- 1–4 years of experience in FMCG sales
- Experience in dairy or food products preferred
Key Performance Indicators (KPIs)
- Sales target achievement
- Distribution expansion
- Outlet coverage
- Product visibility and placement
- Market share growth
Working Conditions
- Field-based role with extensive travel
- Regular visits to distributors and retail outlets
Job Category: Retail & B2C Sales
Job Type: Full Time Permanent
Job Location: Balangir Gangtok Malda